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PurColour technology brings images to life in just the way nature intended
for us to see them. The clear expression and abundance of true-to-life tones
will astound your eyes and excite your senses as it recreates more natural
and realistic colours onscreen.
4K UHD brings out the finest details in all your viewing material.
With 3840 x 2160 pixels onscreen every nuance is clear and ready
for you to feast your eyes upon. Resolution up to four times
that of Full HD TV ensures you’ll experience sharper, more
accurate images with immaculate true-to-life colour expression.
You may not have realized how much you were missing
in your day to day viewing before HDR brought the light
out of the shadows. Expect images with higher brightness
as a whole new world of detail is revealed and
brought to life. All images come closer to reality
thanks to HDR technology.
The Samsung UHD TV automatically optimises general content
so you’ll always enjoy a UHD-level viewing experience
no matter the original quality. By using a 4-step upscaling process,
details are enhanced as frame noise is eliminated.
The resulting picture quality is beautifully clear
and generally better all-round.
The Samsung UHD TV takes full advantage of its processing power
to exercise total software control of picture enhancement.
The screen itself is divided up into hundreds of zones
that are each individually analysed and adjusted to optimise colour,
brightness and sharpness. The result is more accurate and sharper images.